3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance ofappearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
1. Legacy of Colonial Period and Geopolitical Importance
Colonial Legacy and Institutional Structure
The Philippines reformed their institution and system by Spain and the United States during the colonial period. However, the US failed to make an efficient administrative organization.
South Korean institution was highly influenced by Japan and US army military government. => Japan st
of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction. The second is ‘Important’ interest. It related to human rights norm of the We
of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more complex than they first appear.
태도의 ABC 모델
감정(Affect)
행동(Behavior)
Tangibles
Physical facilities, equipment, and appearance of personnel.
Empathy
Caring, individualized attention the firm provides its customers.
Responsiveness
Willingness to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time del
Influence of a global evaluation on evaluations of individual attributes of a person
E.g.) if you like someone, you think s/he has other good qualities as well.
The bias is influential.
Appearance
Attire
- Clean
- Wrinkle free
- Appropriate
Smile
Language & Manner
Do not swear
Be positive and open-minded
Eye contacts
Turn off your mobile phones
Do not shake l
of leisure markets
- They are sensitive about price because they have to pay own money.
- Leisure travel with the family, unlike the commercial market, instead of scheduling and dispatch tends to emphasize the safety and friendliness.
- Demand appears to be concentrated (In other words, you need the appropriate demand management policies).
③ Identify growth opportunities
- Market Forecast
appearance of online discounted stores, off-course shops improved their own existing merits providing custom fitting service as well as experiences to try and inspect demo models. Particularly, core golfers were attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swin
software. They opened the era of Internet Bid event, and they were able to succeed in their business. FreeMarkets Online culminated real time competitive bidding events with their technologies and know-how. They offered a number of potential suppliers to a single industrial buyer. They also gave various and important information of products to industrial buyers to conduct their decision easily.
of happiness and joy, but peace of mind and spirit rather than material richness that are important points to lifestyle as a whole is a meaning.
Well-being means happiness, enjoyment etc in the dictionary but generally indicate to lifestyle considering importantly mental abundance than material things.
For example, if you think the word well-bing, you might imagine the appearance of weight trai